Neer Global
A rewards-based social networking app designed to encourage real-life meetings for friendship, dating and networking.
01. Project Overview
A rewards-based social app designed to encourage safe, intentional real-world connection.
NEER reimagines how people meet — moving beyond passive swiping toward trust-led, in-person interaction through events, map-based discovery, and community-driven rewards.
Product, Technology and Operations Lead.
Role:
Neer Global
Company:
Tools:
Figma
Platform:
iOS and Android
Scope:
Product strategy, UX design, safeguarding systems, onboarding architecture, feature prioritisation, testing
02. Brief and Goals
“The app is like a second, social brain we can use to safely step into the society we want to be in.”
— Prof Michael Atar, CEO & Founder
NEER was created in response to a changing social landscape. Following COVID-19 and the #MeToo movement, many people reported feeling less confident approaching others in real life and more cautious about personal safety.
The product aimed to:
Restore confidence in in-person interaction
Prioritise safeguarding and consent
Reduce the performative nature of swipe-based platforms
Encourage real-world participation through events and rewards
The challenge was designing an experience that balanced trust, friction, and discovery without feeling restrictive or overly complex.
Goals:
Design a trust-led onboarding system
Create intent-based user profiles
Develop a map-driven discovery model
Build an event ecosystem to drive real-world connection
Introduce a rewards system reinforcing offline engagement
03.Core challenges and Soloutions
Core challenges:
Balancing safeguarding with onboarding completion
Moving beyond swipe-based engagement toward intentional interaction
Encouraging offline behaviour in a digital product
Designing a map experience that feels empowering, not invasive
Solutions:
Intent-Led Onboarding
Layered approval flow and user intent selection.
Map & Chat Functionality
Location-based discovery with controlled visibility.
Events System
Curated and user-generated events to shift interaction offline.
Rewards Mechanism
Incentivising real-world participation.
04. Process
Information architecture mapping
Wireframing & iteration
Safeguarding integration
Visual system & UI refinement
05. Impact
Core product flows.
